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Having a home is a fundamental human right, but for some a proper home is nothing more than a dream. A family is made homeless every 16 minutes.

Your bed is your sanctuary. Where you can rest and escape to. But not everyone has that luxury. Right now, more than a third of children in temporary accommodation don’t have their own bed.

That’s why Dreams are sharing the heartwarming story of two young siblings supported by Shelter, the housing and homeless charity, in a brand-new children’s bedtime story inspired by real events.

Pop into your local Dreams store to pick up a free copy* of ‘A Place To Call Home’ from Monday 6th November or listen here, and help us make a safe night’s sleep a reality.


*Whilst stocks last. No purchase necessary

The invisible side of homelessness

The temporary accommodation emergency, often dubbed ‘invisible homelessness’, affects 95,000 households in England who currently living in temporary accommodation – most are families with children. This is temporary housing provided by the council after a person or household becomes homeless, while they try to find another settled home. It can include emergency hostels and B&B rooms, one room bedsits and cramped flats, where families are often forced to share beds.

Mother and daughter
Mother sleeping in bed with baby and son

Why we chose to partner with Shelter

At Dreams, we know the importance of having a safe and secure home. It’s somewhere to create memories with family and friends, to be our true selves, and to get a good night’s sleep.

Dreams x Shelter logo

Without the foundations of a home, it’s difficult for people to thrive. That is why Dreams are partnering with Shelter, the UK’s leading housing and homelessness charity, to ensure everyone can have the right to a safe home. Because dreams really start at home. From a number of worthy charities, our colleagues overwhelmingly chose Shelter because of the real impact they have on people’s lives and their work to end the housing emergency.

Fundraising and volunteering: Helping more people have a safe and secure place to sleep and live.

Over the course of our partnership, our aim is to inspire our colleagues, customers and communities to raise money to support Shelter’s essential work. Our colleagues are being challenged to come up with creative ideas for fundraising initiatives – from dress up days to mass participation events and bake sales - to help fund the fight for home.


Check out our video of how much we’ve paid to Shelter in the first year of our partnership.

Shelter: Home is everything

Shelter exists to defend the right to a safe home and fight the devastating impact the housing emergency has on people and society. Because home is everything.

Discover more about Shelter in your area

Shelter logo

‘Help make a safe night’s sleep a reality’ Dreams and Shelter promotion

Dreams are proud to pay £5 to Shelter’s emergency helpline for each transaction made between Thursday 10th October to Sunday 13th October.

Terms and conditions:

Dreams will pay to Shelter £5 per transaction made in the UK (excluding Northern Ireland) either instore or online at www.dreams.co.uk, during the period from Thursday 10th October to Sunday 13th October.

The amount to be paid to Shelter will be calculated based on actual transactions over the promotional period. Dreams will pay Shelter (registered charity no. 263710 England and Wales, SC002327 Scotland) the full amount via BACs payment within 10 days after the promotional period has ended. Shelter will then pay to Shelter Cymru (registered charity no: 515902), the relevant amount relating to transactions made in Wales.

Radio advert substantiation

One in three adults in Britain (17.5 million people) are impacted by the housing emergency – living in overcrowded, dangerous, unstable or unaffordable housing. Find out more here.